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Don't forget your Google Pin

Friday, August 10, 2018

Google is a powerful tool for your business. Between their various platforms that can help push your Google Search Ranking up (youtube, google plus, google business, photos, etc), they have other various free applications for your website, such as Google Analytics, and Google Webmaster.

However, if you create yourself a Google Pin, using Google Business, or other means, don't forget about it if you move your business, or shut it down!

I have encountered this several times, mainly with more densely populated areas, or business districts. Google Maps will show me a pin for a restaurant I wanted to grab takeout for, only to wind up driving in circles looking for the restaurant that no longer exists.

Changes should be as easy as logging into your Google Account and going to My Google Business. There you can update address, contact information, website, email and business category and description.

If you do not have control over the pin, perhaps someone else created it and left the business, then you can claim the pin.

Taken from an article on AdvertiserCommunity.com:


How to get started

If you are new to Google My Business, then head to the Google My Business website on desktop, and click the link to Start Now. Sign in to your Google account, or create a new account here if you don’t already use the service

Once you’re all signed in, click the button at the bottom right of your screen. Screen Shot 2018-02-01 at 6.40.46 PM.png

Next you'll start typing your business name and our system will check if there's already a page on Maps.

If your business is on the list, simply click it to continue. If your business is not on the list, continue adding information about your business so that we can create your listing. 

Note: If your business is on the list, you may see that “Someone else has already verified this listing.” If you're the owner of the business, click Request ownership and follow the on screen directions to claim your business. Learn more in our article on How to request ownership.

You'll see the option to confirm that you're authorized to manage the business. If you are, check the box, then click Continue. If you aren’t authorized to manage the business, find the person in your organization who is, then work with them to sign up.

Once you added your business information and clicked Continue, you’ll have the option to verify. See our post Ways to get verified for next steps.


To verify you are the owner of a pin, Google will snail mail you a postcard to the address already on file, with a special code inside. That code can be used to verify your ownership of the pin. Then you will be able to make changes to it within Google My Business.

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